I often recommend that you look for products that are on a growing trend, products that have started to show their potential but are still little known to the public.
There is, however, an entirely different strategy!
The idea is to take over best-sellers and sell them in markets where competition is much less active.
Oberlo has also published a very interesting article on the subject that I invite you to read if this method is of interest to you: https://www.oberlo.com/blog/dropshipping-countries
This is mad simple :
You identify the products that perform the best in countries such as the United States, the UK or Australia.
Then you launch those same products into smaller markets where the competition is far less aggressive, such as Italy, Spain, Norway, Denmark, etc.,
Revenues in these markets are obviously much lower, but the ROAS is often much more interesting, making these businesses often very profitable!