Be careful of advertising expenses during this year-end period Seller Pulse | The Blog

Be careful of advertising expenses during this year-end period

Christmas is approaching and your advertising costs have probably already increased.

But are you sure you're promoting the right products?

Highlighting the wrong products during this period can cost you a lot in advertising! It is then necessary to select them carefully.

Here is a methodology to help you in this mission.

Step 1: Do a good product search

If you already have a choice of products, go directly to step 2. Otherwise to make a first selection we recommend our tutorials:

How to search for winners: https://youtu.be/5c2WtsNxcSQ

How to use targeted searches: https://youtu.be/ou6qhrYHPVY

Step 2: Find similar products

You've found trendy products that seem to be selling well, that's a very good point.

However, a product that sells well on its own does not necessarily reflect the market trend. To confirm the demand it is therefore necessary to select several similar products.

To do this go directly to AliExpress.

From there, look for several suppliers who sell the same product.

Step 3: Analyze the global demand for these products

By having several suppliers to analyze, it will be possible to verify the consistency of sales as well as the dynamism of the market as a whole.

You have two ways to do that.

From the Chrome extension you can track products to find them in your Seller Pulse account and analyze them later.

Alternatively, the fastest way is to analyze the products directly on AliExpress using the same extension.

Step 4: Making a decision

Now that you have several sales statistics it is time to review the situation.

The market is not over-saturated and sales are systematically growing? CONGRATULATIONS, you have probably found a very promising product!

Sales vary enormously from one supplier to another? Beware, the market is probably unstable. Sales may explode in the coming days or never take off or even collapse. Be careful !

Sales are not very dynamic, stagnating or losing momentum? The product and the market are probably running out of steam. These products are TO BE AVOIDED!

With this quick and straightforward methodology, you will avoid advertising expenses on the wrong products. A mistake that is often fatal for beginner sellers.

I Analyze My Products !

Good luck in this last marathon of the year. 😉

I'll see you around

Jawad @ Seller Pulse