Christmas is approaching and your advertising costs have probably already increased.
But are you sure you're promoting the right products?
Highlighting the wrong products during this period can cost you a lot in advertising! It is then necessary to select them carefully.
Here is a methodology to help you in this mission.
Step 1: Do a good product search
If you already have a choice of products, go directly to step 2. Otherwise to make a first selection we recommend our tutorials:
How to search for winners: https://youtu.be/5c2WtsNxcSQ
How to use targeted searches: https://youtu.be/ou6qhrYHPVY
Step 2: Find similar products
You've found trendy products that seem to be selling well, that's a very good point.
However, a product that sells well on its own does not necessarily reflect the market trend. To confirm the demand it is therefore necessary to select several similar products.
To do this go directly to AliExpress.
From there, look for several suppliers who sell the same product.
Step 3: Analyze the global demand for these products
By having several suppliers to analyze, it will be possible to verify the consistency of sales as well as the dynamism of the market as a whole.
You have two ways to do that.
From the Chrome extension you can track products to find them in your Seller Pulse account and analyze them later.
Alternatively, the fastest way is to analyze the products directly on AliExpress using the same extension.